Sienna Naturals Launches on Sephora.com

Sienna Naturals, a hair care brand that says it’s committed to plant-powered performance, has debuted online at Sephora.

Co-founded by Hannah Diop and Issa Rae, Sienna Naturals has garnered acclaim for its approach to hair care, addressing the needs of textured hair types.

“We are excited to partner with Sephora to make Sienna Naturals even more accessible for consumers,” said Hannah Diop, CEO and cofounder of Sienna Naturals. “Our mission is to empower everyone to embrace their natural hair with products that not only perform but also prioritize the health of our customers.”

Sienna Naturals products are made with over 20 active plant-based ingredients, offering solutions for every step of the hair care journey, from cleansing and conditioning to styling and scalp treatment. The brand says its commitment to clean beauty ensures that all formulations are free from “harsh” chemicals and toxins, supporting both hair health and environmental sustainability.

Product Assortment at Sephora

The arrival of Sienna Naturals on Sephora.com brings a curated selection of essentials designed to tackle dryness, promote growth, repair damage, define curls and soothe scalp sensitivities. Highlights from the launch include its best-selling Hydrating H.A.P.I. Shampoo, and the H.A.P.I. Hydrating & Frizz Control Untangled Conditioner endorsed by Rae.

The following Sienna Naturals Essentials are available on Sephora.com starting July 16:

Hydrating H.A.P.I Shampoo ($28) is a plant-based shampoo for healthier hair and scalp that hydrates, detangles and removes product buildup without stripping hair;

H.A.P.I. Hydrating & Frizz Control Untangled Conditioner ($32) is a plant-based, antioxidant-rich multivitamin conditioner that moisturizes and adds slip to detangle while protecting, softening and smoothing;

Dew Magic Hydrating Anti-Frizz Leave-In Conditioner ($28) is a plant-based leave-in to smooth, hydrate, soften and strengthen without leaving a “filmy trace;”

Plant Power Damage Repair Strengthening Hair Mask ($34) is a plant-based protein mask to care for damage, strengthen hair and boost elasticity, shine and hydration while keeping frizz and UV damage away;

Curl-Enhancing Dream Hair Curl Cream ($32) is a dermatologist-tested, plant-based curl cream with high humidity resistance and a multi-day hold;

Curl-Enhancing Dream Curl Hair Mousse ($30) is a plant-based mousse that provides definition, gloss and smoothing while protecting from humidity, heat damage and color fading;

Mini Hydrating and Detangling Hair Ritual Set ($35) featuring two-ounce sizes of the plant-based H.A.P.I. Shampoo, Untangled Conditioner and Dew Magic Leave-In Conditioner;

Mini Damage Repair Strengthening Hair Ritual Set ($35) features two-ounce sizes of plant-based H.A.P.I. Shampoo, Plant Power Repair Mask, and Dew Magic Leave-In Conditioner for extra damage repair.

Daily Elixir Scalp Treatment Oil ($32) is a plant-based, multipurpose hair and scalp oil to relieve itchy, sensitive, flaky scalps and keep hair fresh between wash days;

Lock & Seal Hair Oil Split End Treatment ($32) is a plant-based, anti-breakage bonding oil that cares for split ends and smooths down damaged cuticles for up to five washes; and

Curl Elixir Anti-Frizz Leave-In Conditioning Spray ($30) is a plant-based mousse that provides definition, gloss and smoothing while protecting from humidity, heat damage, and color fading.

The complete range of Sienna Naturals products is available here.